This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.
Similarly, Leah Charney, 34, cares for her infant son while working at home as a marketing and operations consultant in Colorado. Postpartum, she returned to a demanding job but quickly left to scale back and work from home while her husband still worked full-time. Her son goes to day care two days a week—that’s when she schedules meetings and tackles larger projects. On other days, she works while he eats and naps.
Like other WAHMs I spoke with, I have a partner who supports my career. But the fallout from my stressful situation did strain our relationship. In the evenings after work, my son wanted “dada” and I wanted dada’s arms—to carry the baby away from me. We tried not to have the “who does more” fight, because we were both always “on.” But I shouldered more emotional work, which did make me resent him at times.
Sure, you’re not the brand itself, but you are employed by various brands, and I’m sure you want to see success in this industry. For that reason, it’s important you take control and learn about your audience while trying to form connections. Take cues from your competitors or other affiliates. What kind of advertisements are they utilizing, and do they seem to be working?
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
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