According to a Pew Research Center analysis of long-term time-use data (1965–2011), fathers in dual-income couples devote significantly less time than mothers do to child care.[1] Dads are doing more than twice as much housework as they used to (from an average of about four hours per week to about 10 hours), but there is still a significant imbalance.
When you’re a mom, sometimes it feels like the grass is always greener somewhere else. If you work, you wish you were home with the kids; but when you’re home 24/7, it can feel like a big mistake. Working at home with the kids gives you a balance of both worlds — you can feel productive and earn some cash without stepping away from your parental role during the workweek.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Studio III is a full service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level. While we offer highly technical online solutions, we also value a human touch, creating meaningful relationships that sustain long term success.
Jerod Morris: Welcome, everybody, to the first episode of The Digital Entrepreneur. I am Jerod Morris, the VP of marketing for Rainmaker Digital and a digital entrepreneur myself, and I’m excited to be joined today by a name and a voice that you know well, serial digital entrepreneur Brian Clark, the founder and CEO of Rainmaker Digital. Brian, how do you like the new digs here at The Digital Entrepreneur? 

Ask people what they think about stay-at-home moms and you'll get a variety of answers. They're lazy. They're making the best decision of their lives. They're not contributing to society. They're making a great sacrifice to stay home and nurture their kids day in and day out. There's no shortage of opinions about women who stay home to raise their kids. But what does research say? The top seven findings research has discovered about stay-at-home moms may surprise you.
It can mean sharing it on your social media profiles. It can mean including a few articles or video in your weekly newsletter that relate to your products. It can mean going on internet forums and replying to individuals whose questions you know how to answer. It can mean writing a guest post that gets your name and website name onto another person’s site, expanding your reach to their network as well.
Consider an example from my company. A few years back, one of our team members joined us for an off-site meeting soon after returning from maternity leave. Not even two hours into her trip, her husband called to say that the baby had been crying nonstop. While there was little our colleague could practically do to help with the situation, this call was clearly unsettling, and the result was that her attention was divided for the rest of an important business dinner.

Brian Clark: Yeah, so no one would argue that isn’t a viable experience. Yet we hear the buzz terminology applied that ‘your website has to be an experience.’ Of course, all websites are an experience, but are they one that’s transformative? Are they one that provides value in a unique and evocative way that’s also helping you meet your business objectives?

Studio III is a full service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level. While we offer highly technical online solutions, we also value a human touch, creating meaningful relationships that sustain long term success.


This system may have worked during the peak of the Industrial Age, but today developed economies are moving away from industrialization and toward a more fluid, innovation-based economy. In this new economy a different set of entrepreneurial skills are need to thrive: namely critical thinking, persistence, adaptability, creativity and initiative. These are now the most important indicators of success in the 21st century economy. Fortunately, we can train and improve our skills in all of these areas.
India Hicks – Featured in Forbes, InStyle, Yahoo, and Business Insider, India Hicks is a social selling company that sells high-end handbags, clothing, accessories, beauty and fine fragrances designed by India and her team. Become an India Hicks Ambassador for as little as $99. Ambassadors earn up to 30 percent commission on sales. Ambassadors also earn 10 percent product credit every month they are active.
Brian Clark: Yeah, that’s the working definition. I think it’s pretty solid. That doesn’t stop us from exploring hybrid situations or maybe expanding the definition as things change, but it actually is fundamentally sound. Any definition broader than that is really just stepping over into other terminology that we have had for decades, like e-commerce.
While working at home may not allow you to stay in your prior profession, it can allow you to keep your business skills fresh while you take a break from your regular job. The skills you learn while working at home, coupled with the years of experience, could be seen as justification for higher pay if you choose to return to your previous career down the road.
Surveys— These are a really popular way to make extra money in your spare time. Many surveys pay out between $1 and $5, but they’re sometimes hard to qualify for. If you’ve got time on your hands, they can be an easy way to make some extra money here and there. PineCone is one of my favorite survey companies and they pay $3 per survey. Not too shabby.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.
     As a digital entrepreneur, one of the most important skills you’ll need is the ability to find customers. In this manner, you should try to find direct traffic to your website and I know there are a lot of ways to bring people to your website. However, in this article I'll discuss SEO because when people are doing research, they are in an active state of mind and more willing to take the action you want than on social media.

Like Wonder Woman, women who work from home appear completely normal on the outside. (OK, so maybe fantasizing that I look like Gal Gadot is a stretch, but you get my drift.) We do the cleaning and the cooking and the child chauffeuring and the diaper changing and the doctor’s visits, and we’re always that person who’s home to sign for the random delivery or take care of the kid with a fever.
We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in-depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.

I have been a client of Michael Hernandez since the beginning of the year. Previously, I had used other SEO companies without good results and was a bit skeptical. I am a personal injury attorney in a very competitive market. In this short time Michael has produced the results I need. He delivers what he says he will do. His service is well priced, he quickly responds to inquiries, timely gives updates and in the end, makes my web site rank extremely well. There are still good people left out there that do a good job. Michael is one of them. I highly recommend him to everyone except my competitors. I’m saving him for myself.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Facebook and other social media networks have made micro-interactions extremely popular. Users love the ability to contribute a variety of reactions to posts and private messages, from the traditional “liking” of posts, all the way to a flurry of animated hearts you witness when you share the love in private Facebook messages. These micro-interactions allow the user to interact with others without reloading the page.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Last week I saw a graphic which was similar to this one and simply indicated how much time a digital CEO should be dedicated to content consumption vs. creation. I guess my version is a bit more extreme than the one that I saw but the message is clear: as a digital entrepreneur you have to make sure that most of your time consists of creation instead of consumption. And I must admit that this is harder than it might sound. Every day I come across tons of really great content which I want to properly save to come back to it later. For example, I subscribe to lots of newsletters and receive tons of free pdf downloads which I love because I always think that I get delivered value which I can use for my own blog postings, videos or workshops. But the problem is that this information has no end. I could scroll through the internet for decades and would still find content that seems awesome and really necessary.

When I was starting my first business, I was wondering if entrepreneurs used any tools to make their life better. Despite having no experience, I was convinced that they had some magic tools that could boost their productivity and make their ventures easier. After a while, I realised there is nothing magical to them but they can make your work easier and increase your productivity. For that reason,  I’m quite happy to share those with you. Some of them are obvious, some are less known.
Our founder, Chelsea Creekmore, grew up working at her family's small business. She saw their advertising and operating struggles firsthand. After gaining a degree in Marketing and getting experience in the Internet Marketing field, she started Creekmore Marketing. Now, she uses her experience and expertise to grow small businesses all over the world.
This is a really good list to get some ideas flowing on what to look for. Unfortunately, most of the suggested companies on this list do not hire or cover my city. Are there alternative companies to things like TaskRabbit and StitchFix that aren’t only just in major cities? Uber and Lyft would be cool but I don’t see how you can work from home while doing that. Plus, I wouldn’t want strangers sitting next to and touching my baby in her car seat. And which tutoring sites don’t require a 4-year teaching degree? I see that most of them do.

Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
This week, we talk to a man who describes himself as “unable since birth to settle for how things should be.” He’s a proud dad, a husband, and an online entrepreneur who loves creating, marketing, and selling cool things online. And he’s learned that simplicity and depth are the keys to consistently working on what matters so you can make the impact you desire.
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