Get out a pen and paper and add these numbers up – the amount of time you spend getting primped for work each day plus the number of minutes — or, in some places, hours — you spend on your daily round-trip commute. Now multiply that number by five and you’ll see just how many hours you’ll gain if you can manage a side hustle that you can do in your pajamas. Over the weeks, months, and years, it could add up to thousands of hours!
Technological advancements in this new industry have created an accelerated environment, where what was true last month may not remain true in the next. We know that the future of the industry is heading towards hyperconnectivity, hyper-focused marketing, and hyper-relevant content, and as we bear witness over the next 30 years of THE GRAND DIGITAL MARKETING CONVERGENCE, we will see many changes in the definition of what it means to be a marketer, designer, SEO consultant, media buyer, social media manager and countless other job titles commonly associated with this industry.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
“Straight North has done an excellent job. We’re very satisfied. They give us great reporting. We get full data on cost per lead for the various channels. Our website identity has received many compliments. We’re extremely happy with the level of contact we have with them. They’re very responsive to our needs. The overall service level has been very high.”
At its core, affiliate marketing is an online referral program where merchants pay commissions to publishers on sales generated by customers they’ve referred. The merchant can be an online retailer like eBay, or a service provider. Individuals and companies referring the traffic are called publishers, or affiliates, who publish content on the web promoting the merchant’s offerings. Customers are the people that click on the promoted content and make a purchase or complete a specified action. Payment is typically in the form of commission, but sometimes merchants offer a flat rate for a specific action, or a bonus for a type of visitor. EPN offers both commissions and bonuses.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.