When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Digital marketing can be as simple as setting bait (an Add) and wishing/waiting for a response, or as complex building CRMs, Algorithms to maximize CTR, Unique content creation etc. Deciding which marketing strategies work best, is a trial and error effort, once a strategy is in place it can be molded and evolve into a unique opportunity to increase revenue.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Fast-forward 15 years, and I’ve had at least seven work-from-home jobs, usually more than one at time. It’s been great for the most part. I do get the best of all worlds — getting to make my own schedule, being able to be with my kids during the day, keeping my foot in the door professionally, and contributing to the household income. I feel incredibly fortunate to have been able to find work I can do from home all these years.
But being a WAHM still felt like my best option. Even if both my partner and I had full-time jobs, we would barely scrape by paying for day care, which costs about $1,500 to $2,400 a month in Boston, where we live. My partner works 40 hours a week at a UPS store, then comes home to do housework and play with our son. I do a lot of the unpaid, unseen work—shopping, paying bills, scheduling our lives, and managing mundane child care duties. When our son is sick, I take off from the work I didn’t get done and stay up at night.
There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.