Blue Corona is a marketing analytics and optimization company with offices outside Washington, DC in Maryland as well as in Charlotte, North Carolina. We provide marketing analytics and optimization services that help business owners measurably improve their marketing performance and return on investment (ROI). You can’t maximize your marketing results without accurate tracking (and “no”, asking people how they heard about your company doesn’t constitute accurate tracking!). For this reason, every client engagement starts and ends with marketing analytics. This means tracking every single advertising and marketing strategy a company employs – even if your only marketing strategy is your company’s website. Better information drives more meaningful insights and improved performance. Many digital marketing companies in the USA don’t seem to get that, or they focus on the metrics that don’t matter to your bottom line.

The Milestone Digital Presence Cloud helps location-based businesses manage their online presence. From compelling websites and location pages to social media, reviews and analytics, Milestone's experience as a digital marketing company means you get the benefit of exceptional software backed by our service-based approach to engage customers on social media and review sites.
Apps make up a large portion of mobile media time, and web designers are started taking notice and blending the best of web and app behaviors. This hybrid creation is referred to as a Progressive Web App. In 2019, we’ll see a trend in upgrading websites to add elements such as animated page transitions, push notifications and splash screens. Some websites like Medium, are already there, offering apps that are easily accessible with a click. Such apps will continue to evolve to meet each user’s personalized tastes.
In 2004, Murphy launched an affiliate marketing program on the ShareASale platform with the goal of developing a diversified revenue stream for her business. At the time, the majority of her web traffic was coming in through search engines. As of 2012, the company still relies on search engines, but they have developed additional (healthy) revenue streams.

Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.
“Straight North has done an excellent job. We’re very satisfied. They give us great reporting. We get full data on cost per lead for the various channels. Our website identity has received many compliments. We’re extremely happy with the level of contact we have with them. They’re very responsive to our needs. The overall service level has been very high.”
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates. 
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don't have the design skills to do it yourself, then it's worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Believe it or not, the skills behind digital entrepreneurship can be learned and developed as you grow in your career. Sure, risk-taking and uncertainty doesn’t come easily to most of us but technology has recently dramatically lowered the difficulty of assessing a good business idea and gradually building your customers without taking on huge amounts of  risky debt. Many employees are also required to manage innovation and become intrapreneurs who behave like an entrepreneur within a large organization.
Blue Corona is a marketing analytics and optimization company with offices outside Washington, DC in Maryland as well as in Charlotte, North Carolina. We provide marketing analytics and optimization services that help business owners measurably improve their marketing performance and return on investment (ROI). You can’t maximize your marketing results without accurate tracking (and “no”, asking people how they heard about your company doesn’t constitute accurate tracking!). For this reason, every client engagement starts and ends with marketing analytics. This means tracking every single advertising and marketing strategy a company employs – even if your only marketing strategy is your company’s website. Better information drives more meaningful insights and improved performance. Many digital marketing companies in the USA don’t seem to get that, or they focus on the metrics that don’t matter to your bottom line.

Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
These individuals who are now known as Internet marketers experienced the benefits on this home-based business opportunity. They are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.
But something that you can start thinking about is virtual environments where business is transacted in new and different ways that could possibly be done with the evolving and more powerful websites that we have these days. We’ll talk about that in just a minute, but I’m really interested in it. I’m not sure I have all the answers, but it is something that I’m intellectually attuned to and paying attention to.
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
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