This can be accomplished through a CRM tool (customer relationship management). Email blasts are at times annoying to consumers but, there are ways increase open rates and avoid the spam filter by providing value in the emails such as informative newsletters, offer discounts and updates. In the long run, this strategy has “double benefit,” because not only are you promoting a brand but also creating an extensive list of clients that possible competitors won’t have.

Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[39] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Internet Marketing adalah suatu cara pemasaran menggunakan fasilitas internet atau online. Berbeda dengan pemasaran secara konvensional dimana harus terjadi tatap muka dengan calon pembeli, internet marketing mengandalkan kecanggihan dunia maya untuk melakukan transaksi. Bentuk dari Internet Marketing sendiri terdiri dari beberapa bentuk yang tentu saja disertai strategi kesuksesan tersendiri yang dapat menjamin kesuksesan bisnisnya. Sekarang ini banyak sekali pembicara-pembicara dari luar negeri yang mengadakan seminar mengenai Internet Marketing dan tidak pernah sepi pengunjung. Tetapi seringkali apa yang diajarkan di seminar yang harganya jutaan rupiah ini tidak dapat diaplikasikan oleh Internet Marketer Indonesia karena keterbatasan fasilitas. Buku ini akan mengupas tuntas dan memaparkan langkah langkah jitu yang dapat diaplikasikan oleh Internet Marketer Indonesia untuk dapat sukes menjual secara global – kepada para pelanggan dari seluruh dunia.

Brian Clark: Yeah, so no one would argue that isn’t a viable experience. Yet we hear the buzz terminology applied that ‘your website has to be an experience.’ Of course, all websites are an experience, but are they one that’s transformative? Are they one that provides value in a unique and evocative way that’s also helping you meet your business objectives?
IRC is searching for Market Research Caller candidates who can work from their homes. Candidates are paid an hourly rate, $15.00/hour, as an independent contractor and can work full or part-time. Your pay is NOT commission-based or dependent on the number of results that are developed. Please note that this is a business-to-business telemarketing position using our cloud-based telesales system designed for virtual agents. The position will require cold-calling our targeted lists using your own WINDOWS-based computer, computer headset and high-speed internet access. After training, the days and number of hours you work are flexible although you must commit to at least of four hours per day during the 5-day working week. For more information about IRC, please visit us at: www.interactiveresearch.biz
Jerod Morris: Okay. Getting back to the initial question for this episode before we move forward, just so we’re clear on who is the digital entrepreneur, who’s the person that we’re talking to. Is it as simple as saying that the digital entrepreneur that we’re talking to is someone who has created or has the desire to create a digital product or service that is marketed, delivered, and supported completely online? That’s our definition of digital commerce. That’s the person that we are talking to here.
Contrary to popular belief, there’s no down time. Hours go by and I realize I haven’t gotten up from my chair, or eaten or even used the bathroom. (Then there are those times I’ve muted my phone and urinated during meetings. Sorry, but when you got to go, you got to go!) And remember how I imagined I’d have lunch dates and gym escapades? It barely ever happens.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
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Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
As a participant on our BSc Honours Degree in Digital Technology, Design and Innovation, you will have the opportunity to gain access to one of these game-changing teams. You will have a unique opportunity to tap into the capabilities of a team of Digital Skills participants to develop the digital innovation required of market leaders in the digital economy.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
Some moms don't want to play the "parent card," admitting to clients that a finicky child is preventing them from meeting a deadline. In that case, it may be best to keep the fact that you're working from home out of the conversation completely. Give your child a nonverbal "Do not disturb" when you need quiet time. Perhaps you could wear a tiara when you're on the phone to signify that kids are not allowed to make noise or interrupt -- unless there's an emergency. If you have an office door, tie a red ribbon on it when you're not to be bothered. This tactic is best for older kids; toddlers won't understand that they can't always have your undivided attention.
Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.

Contrary to popular belief, there’s no down time. Hours go by and I realize I haven’t gotten up from my chair, or eaten or even used the bathroom. (Then there are those times I’ve muted my phone and urinated during meetings. Sorry, but when you got to go, you got to go!) And remember how I imagined I’d have lunch dates and gym escapades? It barely ever happens.
Kaeser & Blair – The K&B Business Owner Program is the perfect business opportunity for today’s work-from-home woman. With a minimal start-up cost, K&B makes it simple to work at your own pace, create your own schedule, and capitalize on the promotional products industry that makes over $23.3 billion in sales each year. There are no contracts, no commission caps, no parties, and you don’t have to share your contact list. You are in complete control of how you run your business. Learn more about the risk-free opportunity with Kaeser & Blair here.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.

This program is provided for entrepreneurs who don’t have access to expensive educational programs and business advisors. The focus is on developing innovative businesses with activities across national borders. Course participants get access to live online lectures, assignments and an online learning center where you can view video lectures and interact with participants from over 60 countries in the discussion forums.
This strategy may seem tricky, but it’s a useful tool for small businesses. This needs constant attention, promotion and updating with innovative ideas. Tapping into social media groups is automated and blasted in ways we have never thought of in the past. Online profiling, is a useful tool for target marketing, which is approachable through social media marketing. This method combines cookies, Web site traffic analysis, and personal information to create a profile of a customer’s browsing and buying habits. An online profile includes how much time customers spend in certain areas of a Web site and which ads they click on.

A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.

The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]

But there is one scenario that these numbers cannot possibly reflect — the number of moms who have successfully launched part-time businesses or side hustles out of their homes. Although there is no hard data on those numbers, more than 8.6 million U.S. businesses are owned by women. Undoubtedly, many of those businesses are run by mothers who manage their businesses’ affairs while also keeping an eye on the kids.
Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that.
Professor of psychology at Arizona State University, Suniya S. Luthar, Ph.D., examined the work-life satisfaction in new mothers. Her research shows the most satisfied are those who wanted to go back to work and did, as well as those who wanted to stay at home and did. The study didn't address WAHMs, but she says from her own parenting experience, being a WAHM is “just not doable. It’s a distraction. One ear is always listening for them. The kid is looking for mom to feel safe…. You’re not going to get your work done properly, and you’ll end up being a mass of nerves and guilt.”
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"I just wanted to take a minute to thank you for the wonderful job you and your staff have done on my website. You produced a website I can be proud of within my budget. But, my gratitude goes way beyond that. Every time I have called your office I have been treated as though I was the only customer you had. Today, you fixed my email problems, and even took the time to work on my website. I am extremely grateful to know you. Thank you, Seth, Thank you very much, your service is unbelievable!" Tony Gervasio, Sr, britefutureelectric.com
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
     As a digital entrepreneur, one of the most important skills you’ll need is the ability to find customers. In this manner, you should try to find direct traffic to your website and I know there are a lot of ways to bring people to your website. However, in this article I'll discuss SEO because when people are doing research, they are in an active state of mind and more willing to take the action you want than on social media. 

I cannot say enough about how much I appreciate Studio III. They have helped elevate my business to another level far and beyond what it had ever done. Their website design and SEO management is on point. They provide such a personal level of service that helps it feel like a real partnership. I know that I can call on Caige at any time of the day or week to help with whatever needs to be done. Studio III are my guys!! I would recommend them to anyone!
For those moms who are talented writers, there are many opportunities to get paid for contributing quality content. Blogs, websites and magazines are always looking for experts in their particular niche who have a way with words. The topics you can write about are endless, and you will be able to utilize your creativity and writing ability to generate substantial earnings whenever you have time to write.

Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
The Milestone Digital Presence Cloud helps location-based businesses manage their online presence. From compelling websites and location pages to social media, reviews and analytics, Milestone's experience as a digital marketing company means you get the benefit of exceptional software backed by our service-based approach to engage customers on social media and review sites.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
Whether you decide to work full time or part time with your business, starting your home business will instill the true feelings of freedom as you enjoy working on your own schedule and become the boss. There are instances wherein the freedom of doing things that you want to do increases your efficiency, providing fresh ideas that you can use for your home business. These fresh ideas are important so that your home business can cope up with the rapidly-changing business environment. 

This is a great list! Some of these I have never thought of for the stay at home moms (and stay at home dads 😉 ) out there. I have done a lot of research on different ways to make some income and I am always amazed at the ideas I still routinely find. You mentioned working for Amazon. I know Amazon has a platform that offers some micro jobs you can do as well. They pay small amounts but if you do a lot they can add up! I also like Uber! But only for driving during the day. I wouldn’t suggest driving for Uber at night.

User Testing hires people to test out websites. Each assignment pays $10/$15 for 20 minutes of work. To become a tester – submit your email address and apply. Testers must take a sample test before receiving any assignments. This gig is open to the US and International residents alike who can receive payments via PayPal. Each test takes about 15 – 20 minutes.
Unum is hiring Remote Customer Service Specialists. Are you looking for a career change? Do you have great energy, love helping people and a drive to succeed? If so, Unum wants you. We are hiring now for remote employees located in Pacific and Mountain time zones. Unum is a Fortune 500 company with enormous opportunity for growth and career advancement. Plus, professional development, competitive salary, great benefits and a mission you can be proud of. Take your career to the next level. Hurry and apply today.
“So many women want to find balance,” says Susie Romans, online business coach and author of “Leaving 9-5.” Carol Fishman Cohen, CEO of iRelaunch, recommends people looking to re-enter the workforce consider strengths and previous job experience while reconnecting with others who knew you when you worked. “Figure out exactly what you want to do,” Cohen adds.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]
If you ever dreamed of opening a retail store, that doesn't have to be put on hold because you're a stay-at-mom. The Internet has made it possible to sell products from any location, including your house. The United States Postal Service even offers Carrier Pickup services that will pick your packages at your house making it simple to run a retail business from home. Your children can even help out with the work from home business by packing orders and getting them ready to mail.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
Great list Whitney! Another great option is Amazon FBA (Fulfillment By Amazon) There are apps (like Profit Bandit) that will allow you to scan the barcodes of clearance items at local stores and know instantly if the item can be sold for a profit on Amazon. The beauty of FBA is you simply ship all of the items at once to Amazon and they handle picking, packing and shipping your items when they sell so you can get back to being a mom 🙂 I know three people that make a legitimate six-figure income doing this from home.

While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.


At its core, affiliate marketing is an online referral program where merchants pay commissions to publishers on sales generated by customers they’ve referred. The merchant can be an online retailer like eBay, or a service provider. Individuals and companies referring the traffic are called publishers, or affiliates, who publish content on the web promoting the merchant’s offerings. Customers are the people that click on the promoted content and make a purchase or complete a specified action. Payment is typically in the form of commission, but sometimes merchants offer a flat rate for a specific action, or a bonus for a type of visitor. EPN offers both commissions and bonuses.
Scrolled animation triggers encourage users to keep scrolling down your website pages with specifically triggered interactive elements that increase engagement. Here’s one great example of scroll triggered animation from Apple. These animation triggers are nothing new, but they have begun to be used in a new way. The best scroll triggered animations are minimalist, educational and strategic, designed to increase conversions.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Affiliate marketing allows its marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of “passive income” for those who endorse products. By this, we mean affiliates aren’t always actively selling to make money. They put their strategies in motion and any sales that come through their site drive income.

Secret Shopper. Big companies need real consumers to walk into a store and see how their product is displayed on the shelf. A couple of apps — Rewardable and Gigwalk — enable moms to complete those tasks for a few dollars. Yes, really, set your expectations that it’s just a few dollars, but hey, maybe you’ll be pleasantly surprised. Or maybe you were going to Home Depot anyway, so snapping a picture of the Rustoleum display for $4 is no skin off your back. Expect to get paid via PayPal.


Milestone is a leading digital marketing agency for hotels, restaurants, retail stores, banks, automotive companies and healthcare organizations across the globe. We leverage an optimal mix of strategies to drive revenue, traffic, and leads, providing a holistic digital presence for our clients, and services that include hotel website design, location page design for retailers and banks, and local SEO.

You have a range of options for hosting affiliate deals on your website. You might want to run these on the sidebar of your blog (like Heidi Cohen) or at the bottom of a piece of content (if you’re a mom blogger like 3 Boys and a Dog. If you’re running a B2B organization, you could have a portion of your site devoted to partner offers).Test different placements of your affiliate offers rather than confining them to one area of your website.
Whether you're an at-home parent homeschooling your child or you're simply there when she gets off the bus after school, more studies are finding a parent at home is giving children an academic edge over their peers without a parent at home. Regardless of whether you stay home or work, the National Education Association's research has proven that parent involvement in schools makes a difference in a child's academic performance and how long she actually stays in school.

With Black Bear Design, you’ll always know how you rank because it’s just as important to measure results as it is to drive them. We’ll bring the data and analytics to life and demonstrate how to use those insights to identify and achieve your goals. With us, you’ll see consistent growth in site traffic, regular improvement in click-thru-rate, and steady increase in social media activity.
Jerod Morris: Yep. Absolutely. If you want more information on that to check out that course, you can go to DigitalCommerce.com. To learn more about everything else that we talked about in this episode, stick with us. We’re going to have some fun over these next few weeks and well beyond for The Digital Entrepreneur, very excited about it. And, Brian, jump off the cliff.
Michelle Corey, BBB St. Louis president and CEO, says anyone looking to commit time or money to a new business venture should approach the offer carefully. “Never jump into anything without first investigating it thoroughly,” she said. “That means checking the company’s BBB business profile, talking to other consumers who have done business with the company and reading everything you can find about the business, including the terms and conditions portion of its website.”
"I have been using Steve and the team at PD/GO for well over 10 years now and have always been pleased with the attention I receive and the quality of my website designs. We just recently completely revamped my website and I could not be happier. The old site was great for many years, but started looking a bit dated so they gave it a completely new, modern look. I highly recommend PD/GO to anyone looking for a very professional company to help design their company's website." Brian Iverson, www.iversonconstruction.com
Call Center QA is always hiring Telephone Mystery Shoppers from the United States. Work from home making calls and completing short online forms. Flex hours and great pay. No upfront costs or background checks. Payout via PayPal within 24 – 48 hours. We have employed and paid thousands of people across the United States. Member of the Better Business Bureau.
I have two small children and found going to a workplace full time was incredibly difficult alongside meeting the children’s needs (and paying for childcare!). It was very scary leaving a place of security and heading towards the unknown of being self-employed and working from home. I believed in myself and took the plunge to teach online for an established company. It was the best decision. The job is fun and energising and I fit it when my kids are at school. My children are happy and calm and I’m not worried about finances.

The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Develop your ability to think strategically using the tools of strategic analysis to position your business venture to maximize value creation. This course is taught by Michael J. Lenox, the author of the excellent Strategist’s Toolkit and while it is highly academic, it can help you understand how to gain a competitive advantage for your business.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[48]
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