Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
Working from home means literally doing my work in my home. There’s no physical separation between my personal and professional life, no clearly set times when I’m “on” and “off” one or the other. I love being able to make my own schedule, but that flexibility is also my downfall. If I’m not strictly disciplined with my time, which is not exactly my strong suit, it’s too easy to blur the lines between work and home. I tend to work in spurts here and there throughout the day and evening, which makes it feel like I’m working all day, even though I only work part-time hours.
I’m a full-time freelance writer, which means that if I’m not working, I’m not making money. Working as a freelancer means having the freedom to be the one to stay home with a sick kid, but it also means a tremendous amount of stress because I’m trying to maintain normal business hours and run every aspect of a functioning business, from marketing and content creation to the backend work of taxes and expense management, sometimes while holding a small child’s puke bucket. I have interviewed celebrities while changing a baby’s poopy diaper and it’s not always easy to feel like the professional I am.
I have two small children and found going to a workplace full time was incredibly difficult alongside meeting the children’s needs (and paying for childcare!). It was very scary leaving a place of security and heading towards the unknown of being self-employed and working from home. I believed in myself and took the plunge to teach online for an established company. It was the best decision. The job is fun and energising and I fit it when my kids are at school. My children are happy and calm and I’m not worried about finances.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
×