Before any amazing stay-at-home-dads post an angry rebuttal comment, I want to be very clear that I am not judging how families choose to divide and conquer their personal and professional responsibilities; that’s 100 percent their prerogative. Rather, I am taking aim at the culture of inequity that persists even when spouses have similar or identical professional responsibilities. This is an important issue for all of us because we are leaving untapped business and human potential on the table.
As a digital entrepreneur, one of the most important skills you’ll need is the ability to find customers. In this manner, you should try to find direct traffic to your website and I know there are a lot of ways to bring people to your website. However, in this article I'll discuss SEO because when people are doing research, they are in an active state of mind and more willing to take the action you want than on social media.
The first year and a half of my son’s life, I was a work-at-home mom, known as a WAHM. I thought it was the best way to have everything I wanted—a career as a freelance writer, a child, flexibility—but it took an immense emotional and physical toll on me. Our culture prides working from home as the holy grail of job arrangements. But doing it with a newborn, my vision was blurred from exhaustion. I worked when we could afford a babysitter and when he slept, if he slept. With few breaks from each other, he tended to nurse every other hour. I felt like a busy water cooler for a parched coworker. And after he turned one, my son had five months of back-to-back viruses or infections. A feverish toddler literally screams “no” when you need a bathroom break.
Since you are reading this article, that means you have a skill that many people around the world are seeking – knowing the English language. Learning to read, write, and speak English has become an invaluable asset in industries based in the U.S. or that are global. Specialty websites and local resources can connect you with people looking for an English teacher to learn from and converse with.
Another real challenge of WAHM-hood for me was the loneliness. I used to walk around stores just to chat with clerks for a break from baby babble. Luthar says that women with young children—especially those working from home—need to connect with people for their well-being. She suggests parent support groups, including virtual ones, like her Authentic Connections program. “Moms are not like the Energizer Bunny, an endless well that stays filled without replenishment,” she says.
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I also highly recommend going to local entrepreneurship meetups, subscribing to the local Startup Event Digest and even checking to see if there is a Startup Weekend event in your region to participate in. If you’re really serious about following the path of digital entrepreneurship, you should look into applying for a startup accelerator. I believe these accelerators are laying the foundations for a new 21st century education system based on mentorship and learning by doing.
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