Online marketing can be accomplished by any person with general sales knowledge. To start you should consider 8 key questions (What? When? Where? Why? Who? Which? How? And How Much?) historically used by many philosophers, journalist, and even children in grade school learning a language. The key to marketing is first understanding the situation and context of what you wish to market.

But that also means that when I am at work, I am going to ignore everything else—save for kissing boo-boos that only mommy can make better, that is. When I am hustling in my home office, I am going to focus on reaching my professional goals, and earn the big bucks all while still wearing my pyjamas, and I am also going to cut myself some slack, because however and wherever you work, and we all work, being a mom is a job.
Jerod Morris: Okay. Getting back to the initial question for this episode before we move forward, just so we’re clear on who is the digital entrepreneur, who’s the person that we’re talking to. Is it as simple as saying that the digital entrepreneur that we’re talking to is someone who has created or has the desire to create a digital product or service that is marketed, delivered, and supported completely online? That’s our definition of digital commerce. That’s the person that we are talking to here.
Jerod Morris: Welcome, everybody, to the first episode of The Digital Entrepreneur. I am Jerod Morris, the VP of marketing for Rainmaker Digital and a digital entrepreneur myself, and I’m excited to be joined today by a name and a voice that you know well, serial digital entrepreneur Brian Clark, the founder and CEO of Rainmaker Digital. Brian, how do you like the new digs here at The Digital Entrepreneur?

When you decide to promote, or point traffic to, eBay.com, you’ll use an affiliate link. An affiliate link includes a unique ID given to you by the merchant – at EPN, we call this a Campaign ID. Then, when someone clicks on your affiliate link, the affiliate ID gets stored on that person’s browser within a text file known as a cookie. The EPN cookie contains several pieces of information, called “parameters”, including Campaign ID, to help us track the eBay shopping activity of users after they click on your link to ensure you get paid a commission.affiliate-tracking

A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.


Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.
As an internationally recognized Search Engine Marketing agency, we have the team, technology, and skills to manage large budget PPC campaigns with thousands of keywords. We have the ability to manage enterprise level accounts in multiple languages. IMI is also partner with Marin Software to provide our clients with the best possible advertising management platform, reporting dashboard, attribution modeling, and reporting.
Ask people what they think about stay-at-home moms and you'll get a variety of answers. They're lazy. They're making the best decision of their lives. They're not contributing to society. They're making a great sacrifice to stay home and nurture their kids day in and day out. There's no shortage of opinions about women who stay home to raise their kids. But what does research say? The top seven findings research has discovered about stay-at-home moms may surprise you.

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.


In 2012 I had the opportunity to spend close to a year in Santiago, Chile teaching and mentoring University students in the skills of digital entrepreneurship. I was in the country as part of the Start-Up Chile program, which has the mission to make Chileans more innovative, creative and risk-taking while connecting them to an international network of entrepreneurs.

A recent study found that the benefits of having a parent at home extend beyond the early years of a child's life. In the study, the educational performance of 68,000 children was measured. They found an increase in school performance all the way to high school-aged children. The biggest educational impact in their research was found on kids ages 6-7.
Working with Studio III has been a great experience. We made the move about 3 years ago and never looked back. The websites are ranking great, my Account Rep and the team have been wonderful to work with. There has definitely been a relationship type experience as opposed to just a business transaction. At the end of the day, it’s about results and Studio III has delivered.
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
What It Is: You will transcribe the audio content of criminal investigations, internal affairs audits, and various law enforcement agencies verbal communications. "Clients of mine who have done this tell me they can't get enough of hearing all the varied crime stories and how and what goes on behind the scenes in the law enforcement community," Ceruto says. 

Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]

It's important to line up your day carefully, with set "office" hours. How many hours do you hope to work that day? When will you return calls? What can you accomplish while your son or daughter is coloring in the next room? You'll get more done if you work smarter, not harder, says Christine Durst, a mom of two in Woodstock, Connecticut, and cofounder of ratracerebellion.com, a site that helps people find work-at-home jobs. That said, one of the best benefits of working at home is flexibility, especially if you are your own boss. If your son or daughter is fussing during your office hours and it's a beautiful day, it's okay to push assignments aside and go to the park. You can catch up on work later when your cutie has settled down.
The American workforce needs women, but neither the government nor most employers make it easy for mothers to actually work. The Organization of Economic Cooperation and Development analyzed maternity leave in 42 countries and found that the U.S. was the least generous of all the industrialized nations, guaranteeing no leave or pay. Bulgaria has the best policy with almost 59 weeks of paid leave. The International Labour Organization says that protecting expectant and nursing mothers from job discrimination is “a precondition for achieving genuine equality of opportunity,” yet workplace discrimination against mothers in the U.S. is rampant—from getting paid less than men to having a job offer rescinded because of a pregnancy.
Direct Sales— This is one of the most common ways of making money for stay-at-home moms. Direct selling is simply selling another person’s product or service to receive a percentage of the sale (commission). This has enormous potential, and can easily help you earn money online. A word of caution though — before you join any business opportunity, investigate the company, make sure the product is available and reliable, and ensure you have a good knack for selling. Stella & Dot is one of my favorite direct sales opportunities.
Some moms don't want to play the "parent card," admitting to clients that a finicky child is preventing them from meeting a deadline. In that case, it may be best to keep the fact that you're working from home out of the conversation completely. Give your child a nonverbal "Do not disturb" when you need quiet time. Perhaps you could wear a tiara when you're on the phone to signify that kids are not allowed to make noise or interrupt -- unless there's an emergency. If you have an office door, tie a red ribbon on it when you're not to be bothered. This tactic is best for older kids; toddlers won't understand that they can't always have your undivided attention.

I also highly recommend going to local entrepreneurship meetups, subscribing to the local Startup Event Digest and even checking to see if there is a Startup Weekend event in your region to participate in. If you’re really serious about following the path of digital entrepreneurship, you should look into applying for a startup accelerator. I believe these accelerators are laying the foundations for a new 21st century education system based on mentorship and learning by doing.
Zeitcaster is a location-based service that delivers local event data. They frequently hire part-time data entry clerks to input time and location data, as well as categorize each event. Data Entry clerks are assigned to different types of events based on employee interest, for example: Art, Children & Family, Nature & Outdoors, etc. Pay is around $15/hour, likely dependent on location.
Conservative social media blackouts are becoming more common on a variety of platforms – including Twitter and Google-owned YouTube. Problems frequently arise when users that disagree with the viewpoints of other users choose to report them as spam. The article suggests that organized “flagging campaigns” will overwhelm sites like Facebook and Twitter’s algorithm-based systems, automatically shutting down the flagged sites with no public explanation.
Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.

My father ran a business from an office next to my bedroom when I was growing up. I remember thinking how “cool” that was. He never missed an event. He coached softball. He would come and go as he pleased. He prepared meals in the middle of the day. I thought my life would be like that, and it kind of is—but it’s not. It’s way more exhausting than it looked as I viewed it from the outside.

This week, we talk to a man who describes himself as “unable since birth to settle for how things should be.” He’s a proud dad, a husband, and an online entrepreneur who loves creating, marketing, and selling cool things online. And he’s learned that simplicity and depth are the keys to consistently working on what matters so you can make the impact you desire.


If we look at Facebook again, what strikes us most is how the company is adapting in order to accomplish its goals. As a result of shifting user behaviour and needs, which are reflected in mountains of complex data available only to Facebook big data scientists, we see constant updates and changes, news feed tweaks, and a fast growing number of ways to advertise.
If you run a B2B blog, and you want to promote affiliate deals (but you don’t want to sell), check out RevResponse. This affiliate network will pay you to promote free resources to your readers. You’ll be paid between $1.50 and $20 per download. The value to the advertiser is that they will be able to connect with your audience. If you run a content marketing program, you can use this platform to reach audiences outside of your existing visitors.
I’m a full-time freelance writer, which means that if I’m not working, I’m not making money. Working as a freelancer means having the freedom to be the one to stay home with a sick kid, but it also means a tremendous amount of stress because I’m trying to maintain normal business hours and run every aspect of a functioning business, from marketing and content creation to the backend work of taxes and expense management, sometimes while holding a small child’s puke bucket. I have interviewed celebrities while changing a baby’s poopy diaper and it’s not always easy to feel like the professional I am.
In order to be a data driven agency, we foster a culture of inspired marketing entrepreneurs that collaborate, innovate, and are constantly pushing the threshold of marketing intelligence. Our analytics team is well versed in mathematics, business analytics, multi-channel attribution modeling, creating custom analytics reporting dashboards, and performing detailed analysis and reporting for each client.

If you are proficient in a second language, becoming a document translator is an option you should definitely consider. Not only would this job pay more because of your unique qualifications, it will also help you to maintain and improve your language skills. There are job opportunities in a wide variety of industries that require document translation into other languages, and this is a job that can be easily done at home.

This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.
Before any amazing stay-at-home-dads post an angry rebuttal comment, I want to be very clear that I am not judging how families choose to divide and conquer their personal and professional responsibilities; that’s 100 percent their prerogative. Rather, I am taking aim at the culture of inequity that persists even when spouses have similar or identical professional responsibilities. This is an important issue for all of us because we are leaving untapped business and human potential on the table.
If you have experience as a secretary or an administrative assistant, you might be able to find work as a virtual assistant. These indispensable online workers do everything administrative assistants do, from setting up appointments to booking travel for their bosses. The difference is they do it online, and from the comfort of their homes. There are several companies that hire virtual assistants:
Ask people what they think about stay-at-home moms and you'll get a variety of answers. They're lazy. They're making the best decision of their lives. They're not contributing to society. They're making a great sacrifice to stay home and nurture their kids day in and day out. There's no shortage of opinions about women who stay home to raise their kids. But what does research say? The top seven findings research has discovered about stay-at-home moms may surprise you.
Last week I saw a graphic which was similar to this one and simply indicated how much time a digital CEO should be dedicated to content consumption vs. creation. I guess my version is a bit more extreme than the one that I saw but the message is clear: as a digital entrepreneur you have to make sure that most of your time consists of creation instead of consumption. And I must admit that this is harder than it might sound. Every day I come across tons of really great content which I want to properly save to come back to it later. For example, I subscribe to lots of newsletters and receive tons of free pdf downloads which I love because I always think that I get delivered value which I can use for my own blog postings, videos or workshops. But the problem is that this information has no end. I could scroll through the internet for decades and would still find content that seems awesome and really necessary.

It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Should you quit your job to be a stay-at-home mom? The main reason I feel so guilty for working when I could be parenting is that my child is right there. I know when he is misbehaving in another room and boy do I want to intervene. But I am supposed to be at work, so I try as hard as I can to resist the urge. However, this dereliction of maternal duty often makes me feel terrible.

Many content management systems, including popular platforms such WordPress, use grid design as the basis of their templates. In March 2017, CSS grid was introduced to provide designers with more options. In 2019, we’ll see a shift toward designers using more neutral space and more irregular grid layouts for an ultra-modern design style. Simple styles that include the use of whitespace (or negative space) makes content stand out so that it’s easier to read and navigate. These styles are also easier on the eyes, encouraging users to spend more time on your site. 


Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.
Apps make up a large portion of mobile media time, and web designers are started taking notice and blending the best of web and app behaviors. This hybrid creation is referred to as a Progressive Web App. In 2019, we’ll see a trend in upgrading websites to add elements such as animated page transitions, push notifications and splash screens. Some websites like Medium, are already there, offering apps that are easily accessible with a click. Such apps will continue to evolve to meet each user’s personalized tastes.
The heater blasted in the car as I typed furiously on my laptop. I was psyched because I was about to meet my deadline. Suddenly, my baby started wailing. I shut my laptop as if clocking out early, crawled into the backseat, whipped out my boob, and fed him. Over his head, I typed up an apology to one of my bosses on my phone—my work would be late.
At the beginning, Murphy created her own affiliate program in house. She found that this process was a major time sink — she had to take the time to constantly monitor her program and remember to pay affiliates regularly. She made the jump on an affiliate network, where she could immediately access tracking, reporting, and payment systems (as well as instant access to affiliates who were more-than-ready to help sell her products).
This week, we talk to a man who describes himself as “unable since birth to settle for how things should be.” He’s a proud dad, a husband, and an online entrepreneur who loves creating, marketing, and selling cool things online. And he’s learned that simplicity and depth are the keys to consistently working on what matters so you can make the impact you desire.

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
This strategy may seem tricky, but it’s a useful tool for small businesses. This needs constant attention, promotion and updating with innovative ideas. Tapping into social media groups is automated and blasted in ways we have never thought of in the past. Online profiling, is a useful tool for target marketing, which is approachable through social media marketing. This method combines cookies, Web site traffic analysis, and personal information to create a profile of a customer’s browsing and buying habits. An online profile includes how much time customers spend in certain areas of a Web site and which ads they click on.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.

If her kids ever felt like they had nothing to do, she'd tell them to choose a slip of paper from the dish. Some instructed them to build the tallest Lego tower, others told them to clean their room. When they got older, she'd include them in her work by asking them to put away files. "You need to have an open-door policy and involve them in any capacity they can handle," she says.
Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
This can be accomplished through a CRM tool (customer relationship management). Email blasts are at times annoying to consumers but, there are ways increase open rates and avoid the spam filter by providing value in the emails such as informative newsletters, offer discounts and updates. In the long run, this strategy has “double benefit,” because not only are you promoting a brand but also creating an extensive list of clients that possible competitors won’t have.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Should you quit your job to be a stay-at-home mom? The main reason I feel so guilty for working when I could be parenting is that my child is right there. I know when he is misbehaving in another room and boy do I want to intervene. But I am supposed to be at work, so I try as hard as I can to resist the urge. However, this dereliction of maternal duty often makes me feel terrible.
Providing general to specific knowledge about a product or service can make or break a sale. Everyone will try to sell but, the most convincing argument is probably the most informative. Most people associate the level of expertise with quantity and quality of verifiable knowledge, it instills confidence in consumers. This strategy is consonant, now more than ever, with SEO, websites with more content receive higher rankings, because people spend more time on them, in addition, to the word tag frequency.

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
Tutoring. My friend Jenny tapped into a high-income community and used her teaching background to earn $40/hour helping with homework. The real money came when she bundled three kids together for group homework sessions, charging each family $25/hr. That’s $75 for an hour of work that can be done while your baby naps. Or, while you pay a teenager $10 to watch the baby in another room. This is one of those work at home jobs for moms that can be both financially beneficial and personally rewarding as you help children learn. There is an online community of tutors so that you can do tutoring over the phone and online. Check out Who Teaches to become an online tutor.
Direct Sales— This is one of the most common ways of making money for stay-at-home moms. Direct selling is simply selling another person’s product or service to receive a percentage of the sale (commission). This has enormous potential, and can easily help you earn money online. A word of caution though — before you join any business opportunity, investigate the company, make sure the product is available and reliable, and ensure you have a good knack for selling. Stella & Dot is one of my favorite direct sales opportunities.
CloudSource, the work-at-home division of Sutherland Global Services, employs customer service consultants from all 48 contiguous states to support industry leaders in the cable/Internet service, retail, software, and gaming console industries. While all CloudSource positions are customer service in nature, some are more heavily focused on sales and/or technical support. Inbound calls only, paid training, ongoing support and growth opportunities exist … All from the comforts of your own home.

Great article, thanks. I’m a Mom of 4, now a hands-on Nanna. Pretty hard to get things done when your kids are small. When my oldest was being bullied at school I desperately needed money to pay for an alternative private school. So I became an ethical dog breeder. Twenty seven years on I’m still doing it and reckon it beats most other options out there hands down.


Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
Not necessarily, but a blog is really the best promotional tool. With that said, you can always use methods such as PPC or advertising to promote a product. This is more like hit-and-run affiliate marketing, however. The best way to make the most out of your affiliate marketing opportunities is to have a blog and use it for hard and soft promotion. Learn how to start a blog here.
The professional team here at Cyberset has worked hard to earn a reputation as a leading Internet marketing company. We are a pioneer in Internet marketing because we are never content to rest on our laurels; we are always looking for new and innovative ways to offer our clients more for less. If our large and growing base of loyal clientele is any indication, we have more than lived up to that promise. As more satisfied clients recommend our services, more businesses are contacting us to learn about how to take advantage of our wealth of expertise and experience. When it comes to finding an Internet marketing company, don't settle for less than the very best.
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